Zee Entertainment Enterprises (ZEE) is planning to expand its '&' brand and is aiming to build a network of channels under it to target the changing consumption trends of youth and premium segment viewers. The company would first come out with '&' brand Hindi general entertainment channel (GEC) and later may take it into the regional space.
At present, the company is beaming a movie channel '& Pictures' under this brand. The company which has recently launched a new GEC Zindagi targeting premium mass Hindi segment would keep on adding more shows from neighbouring countries as Pakistan, Bangla Desh to Egypt, Turkey and even Latin America.
Further, the company will also coproduce the shows in those countries, with local talents. It has already started working on six shows,which would be produced in Pakistan.
Zee Entertainment is India's largest vertically integrated media and Entertainment Company. Its portfolio consists of brands like Zee TV, Zee Cinema, Zee Music, Zee Cafe, Zee Smile, Zee Action, Zee Premiere, ETC, ETC Punjab, TEN Sports, Zee Studio, Zee Classic, Zee Trendz and Zee Sports.
The promoters holding in the company stood at 43.07% while Institutions and Non-Institutions held 52.00% and 4.93% respectively
The BSE group 'A' stock of face value Rs 1 has touched a 52 week high of Rs 310.75 and a 52 week low of Rs 208.20
Current price of stock is 291.90, up by 3.70 points from its previous closing of Rs 288.20 on the BSE.
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