Den Networks has entered into a 50:50 Joint Venture (JV) with Snapdeal.com, India’s largest online marketplace, to launch a ‘TV Commerce’ channel ‘DEN Snapdeal TV shop’, with an aim to create a multi-nodal electronic shopping avenue for customers. The channel is currently available for viewers on channel number 132 on DEN cable network and will be extended to other cable and DTH networks in the course of the next six months.
DEN Networks reaches about 13 million households in over 200 cities across 13 states in the country. Snapdeal will leverage this robust distribution network of DEN to provide customers easy access to the wide assortment of products across Home, Lifestyle and Electronics categories with great value deals.
DEN Snapdeal TV Shop will benefit those customers who have limited access to internet services particularly in Tier 2 and 3 cities further hampered by lack of physical access to top retail products and brands at competitive prices. Additionally, every purchase made on the channel comes with quality and delivery assurance from Snapdeal.com and the flexibility to pay on delivery - an option largely confined to e-shopping.
Den Networks is currently trading at Rs. 126.50, up by 2.00 points or 1.61% from its previous closing of Rs. 124.50 on the BSE.
DEN Networks reaches about 13 million households in over 200 cities across 13 states in the country. Snapdeal will leverage this robust distribution network of DEN to provide customers easy access to the wide assortment of products across Home, Lifestyle and Electronics categories with great value deals.
DEN Snapdeal TV Shop will benefit those customers who have limited access to internet services particularly in Tier 2 and 3 cities further hampered by lack of physical access to top retail products and brands at competitive prices. Additionally, every purchase made on the channel comes with quality and delivery assurance from Snapdeal.com and the flexibility to pay on delivery - an option largely confined to e-shopping.
Den Networks is currently trading at Rs. 126.50, up by 2.00 points or 1.61% from its previous closing of Rs. 124.50 on the BSE.
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